My thoughts of some of Public Relation companies in the Christian Indiustry

This blog is not to bash the PRs  in the Christian Industry because their are some  good ones that deserve every penny..So artists you have to do your homework before picking a PR

I think a lot of the Public Relations/PRs in the Gospel music industry are overrated because a lot of the  PRs only report the things that are going on with the artist. (but the real PRs are doing other things for the client- definition and roles listed below)

I started  doing marketing and promotions for a major artist that didn't have major money because of the situation they was in. However they paid  their PR thousands of dollars quarterly. With me, I always work with the artist's budget. It wasn't about the money so they was paying me about 80% less then the PR.

After a few months it came to a point that the  PR only worked by posting on social network,compied my press release/eblasts, (all of my hard work) They also tried to steal all my contacts and connections.  For instance, I got the artist on BET, Plays and major concerts w/ other major artists, tours and Soul Train events. All the PR  did  was press release and eblasts all of my work. Not only that, the PR was picking up a lot of new clients because they thought the PR was pulling all the strings for that artist. They was even getting the credit on social media and other websites . I came to the conclusion if Marketing and Promotions is 80% of the artist exposure why am I getting 80% less then the PR? So like I said be before It's not about the money but you have to know your worth especially when the artist is paying a lot of money in the wrong direction.


definition of a PR

Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public.Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication

*As a management function, public relations also encompasses the following:

• Anticipating, analyzing and interpreting public opinion, attitudes and issues that might impact, for good or ill, the operations and plans of the organization.
• Counseling management at all levels in the organization with regard to policy decisions, courses of action and communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.
• Researching, conducting and evaluating, on a continuing basis, programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fund raising; employee, community or government relations; and other programs.
• Planning and implementing the organization’s efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

       roles of a PR *courtesy of Public Release of Society of America